Last Updated on March 1, 2024
With so much content generated on the internet on a daily basis, brands have to be savvy enough to keep up with their target audience and grab their attention.
That’s why more and more companies are gearing towards personalizing their content.
By offering targeted experiences to their target demographic, brands can increase their chances of fully engaging with their customers.
Artificial Intelligence or AI tools have been around for quite some time. However, with the recent rise of AI text generators and AI art generators to the mainstream, content personalization has become easier to achieve.
Why personalize your content?
Aside from just keeping up with the trends, brands and businesses should take advantage of personalized content for the following reasons:
It’s guaranteed to capture attention
Brands are now fighting for consumers’ very limited attention span, amidst a deluge of digital content. When you personalize your content to fit the very specific pain points of your customers, you can easily get their clicks and views.
It gives you access to even more data on your customers
By offering to personalize your customers’ experiences on your blog or website, you can also gain valuable additional data on the content they consume. You can use this data to further your personalization on all your future content.
People expect personalized content
Consumers get targeted ads on a daily basis. Not only that, but their feeds are also automatically sorted by an algorithm based on their browsing history.
Humans are creatures of habit, so when they experience their digital consumption curated automatically for them, they expect it every time. So when they don’t get the same experience from your brand, you can be sure they’ll automatically opt-out.
How Do text generators make personalized content creation easier for brands?
Keeping your content dynamic and personalized for your different target audiences takes a lot of work. You will want to automate some of the processes in your workflow to keep up with the demand.
That’s where AI text generators and AI art generators come in.
Most AI generators use text prompts to generate their content. You can come up with these text prompts from data you’ve collected on your target audiences to make personalized content for them.
Creative Fabrica has a whole suite of different AI generators, each tailored to produce a different type of content per platform. This makes content personalization easier, as you can easily create various drafts that you can then tweak and test for engagement.
For example, CF Spark Writer has specific text generators for landing pages, blogs, cold emails, and other marketing materials. Each text generator will ask you to fill in different fields to help you draft your copy in seconds. You can increase the personalization of each draft by adding different keywords describing your audience.
You can even take this one step further by using AI tools to test your content even before posting. Instead of manually running A/B tests, you can use AI tools like Phrasee to collect data on your previous content engagements and use these data to test if your content works for your audience.
How Do art generators make personalized content creation possible for everyone?
AI art generators likewise empower individuals to create personalized content. There are many different art generators designed to generate highly specific image types, apart from the standard artworks.
Geared toward crafters and digital artists, CF Spark has a Pattern Generator which web designers, scrapbook artists, and crafters can use to personalize their own designs. Transparent PNGs are also in high demand among creatives, and CF Spark has two different types of PNG generators – one for highly detailed illustrated cut files and one for hand-drawn sketch images.
AI tools empower brands and individuals to create highly personalized experiences
By automating many of the processes in content creation, AI tools open up brands and individuals to the possibilities of personalized online experiences.
There’s now no excuse for static pages and run-of-the-mill content for general audiences. Personalized content is the future, so start taking advantage of AI tools and learn how they can work for you.